The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.
Lacey Wilcox is a former first grade teacher turned writer. She is a Content Developer at Primitive. When she's not writing for Primitive, she's re-reading Harry Potter, putting together Legos for her son, and figuring out how to make ice cream fit her macros.