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Website Design

HubSpot vs WordPress: Understanding the Differences

When it comes time for your organization to decide on a Content Management System (CMS), some individuals might choose the far less invasive route with an “eenie, meenie, miny, moe” approach. ...

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Tracking ROI
Digital Marketing

Marketing Myth: You Can’t Track ROI in Marketing

We all know that in order to really make an impact on your business, you have to be able to maximize effectiveness and minimize costs.

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Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward.  Essentially, the identity of your brand ...

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Buyer Persona Examples: Defining Your Target Audience
Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Website Design

Top 10 Must Haves for Creating an eCommerce Website

Anyone who has created, or is in the process of creating an eCommerce website knows it can possess an overwhelming number of moving parts.

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Digital Marketing

Utilize The NBA's Digital Marketing Tactics for Your Brand (2020)

As fans have started to come back around, the National Basketball Association (NBA) recently experienced some of their highest ratings in years. The revival can be thanked in large part to their ...

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Digital Marketing

Digital Solutions for a Low-Touch World

We have been in the throws of multiple, unprecedented changes – often one after the next after the next. And although change can sometimes produce a bitter taste in our mouths, it’s critical as ...

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Website Design

10 Website Definitions to Know

When you’re dealing with your website, you might feel the need to carry around a dictionary just to understand all the different words that are used. If you’ve ever felt the need to speak another ...

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Website Design

Using Your Website for Visual Branding

Having a strong brand image backing up your business is essential for brands that want to thrive. And with that, there is no better visual branding tool than your website.

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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