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Digital Marketing

The Stages of Inbound Marketing and What to Focus On: Engage Stage

Sometimes we all need to return to the basics, and this is especially true for marketers.

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Culture

Primitive Employee Spotlight: Austin Scott-Looney

Name: Austin Scott-Looney Position: Copy Architect Location: Austin, Texas Job Description: I’m in charge of writing copy for several different digital, inbound, and hybrid clients. That includes ...

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Culture

Employee Spotlight: Jessica Hicks

Name: Jessica Hicks Position: Chief Operating Officer Location: Orange County, California Job Description:  One of my main focuses is ensuring we have a healthy process for client communication ...

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Digital Marketing

Google Ads vs Social Ads: Which is right for your business?

Many new business owners and entrepreneurs view advertisements as a one-size-fits-all template that only pertains to social channels. And, as a former small business owner myself, I’d be lying if I ...

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Culture

6 Signs of a Healthy Company Culture

There’s been a long withstanding myth that in order to have a brag-worthy company culture, your business must come equipped with a multitude of perks and benefits galore. While there might have once ...

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Heather-Huegi-Director-of-Marketing
Culture

Primitive Employee Spotlight: Heather Huegi

Name: Heather Huegi   Location: Colorado Position: Director of Marketing Operations Job Description: As the Director of Marketing Operations for Primitive, I am responsible for leading, managing, and ...

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Website Design

Why Updating Your Website Enhances Your Online Presence

Do you remember the last time you used, let alone saw, the yellow pages to look up a business? (Sorry, watching people showcase their strength by ripping them in half doesn't count.)

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Digital Marketing

Social Media’s Role in Lead Generation

Marketing is so much more nuanced than just “brand awareness” and “engagement.”  Capturing qualified leads and filling your pipeline is one of the most critical needs for any business, and whether ...

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Website Design

Website Must Haves for Small Businesses

No longer can a website be a virtual brochure of what your company has to offer. Instead, websites wear a lot of hats that contribute to the growth of your business.

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Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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