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Software Development

Pros and Cons of Custom Software

Most companies often have two options when choosing to enhance their team’s efficiency and productivity: they can either purchase an off-the-shelf software solution or hire an agency to create a ...

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Digital Marketing

Virtual Reality: Bringing Your Sales Strategy to the New Age

Let’s face it. Technology can often feel like a blessing and a curse, especially for business owners.  Most business owners probably receive multiple emails a week from companies pushing new ...

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Digital Marketing

A Checklist for Effective Prospecting

Without a doubt, a successful digital marketing strategy will help you to generate leads and nurture them to become customers. It’s proven and trustworthy, and it definitely works. But that doesn’t ...

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Digital Marketing

Guide to Inbound Marketing Channels

Inbound marketing can most easily be likened to a mutually beneficial conversation between strangers, in the hopes the relationship flows from strangers to acquaintances to life long friends.  But ...

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Digital Marketing

Tangible Benefits of a Successful Digital Marketing Strategy

As marketers working in 2020, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling ...

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Website Design

HubSpot vs WordPress: Understanding the Differences

When it comes time for your organization to decide on a Content Management System (CMS), some individuals might choose the far less invasive route with an “eenie, meenie, miny, moe” approach. ...

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Digital Marketing

Marketing Myth: You Can’t Track ROI in Marketing

We all know that in order to really make an impact on your business, you have to be able to maximize effectiveness and minimize costs.

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Branding and Positioning

Everything You Need to Know About Rebranding

Your brand is perhaps the biggest way to communicate what it is your company does, how it does it, and the values/mission that propels your business forward.  Essentially, the identity of your brand ...

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Buyer Persona Examples: Defining Your Target Audience
Digital Marketing

Buyer Persona Examples: Defining Your Target Audience

A buyer persona is an essential component of your digital and inbound marketing efforts.  Instead of capturing the attention of a crowd of consumers, buyer personas allow you to narrow your scope to ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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