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Strong brand positioning
Branding and Positioning

How to Create a Strong Brand Positioning in Your Market

One of the things we talk about regularly on this blog is digital marketing. We love working with clients to identify their goals and objectives, creating a digital strategy to help them reach those ...

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fail-proof digital marketing plan
Digital Marketing

How to Create a Fail-Proof Digital Marketing Plan

I’ve never been an artist, but I appreciate artists of all forms: chefs, painters, sculptors, novelists, athletes, poets. I believe there is much that can be learned from someone so dedicated to ...

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what's your niche
Branding and Positioning

Carving Out Your Business Niche

This probably comes as a huge surprise, but my baseball career was very short lived. In fact, I remember very little about it, short of my coach getting on to me for picking dandelion flowers for my ...

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Digital Marketing Trends
Digital Marketing

10 Digital Marketing Trends for 2021

It’s no secret that digital marketing has seen quite the few ebbs and flows throughout the beginnings of the internet. Trends come and go, and they can present a mixed bag for marketers. If you focus ...

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Brand Voice - Why it Matters
Branding and Positioning

Brand Voice: What Is It, and Why Does It Matter?

When you’re building out a digital strategy for your brand, there are a lot of things to consider. And while they are all incredibly important, some of them can feel bigger and weightier than others. ...

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building trust
Financial Firm Services

How Financial Advisors Can Build Trust With Their Customers

It’s safe to say that Covid-19 brought about just a few changes to our world. Some of these were expected, like an increase in your use of hand soap or sanitizer. But others might have surprised you. ...

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intro to revops
Business Growth and Sales

An Introduction To RevOps

Any business with an intentional focus on revenue has given a lot of thought to how they structure their business. This is really smart, because the opportunities to increase income don’t just exist ...

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SaaS VS. Custom Software
Software Development

SaaS vs. Custom Software: Which is Best for Your Business?

Businesses of every size and industry share many commonalities, and one of those is that almost every single business can benefit from software of some kind. Regardless of what you do, software can ...

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rebranding vs new logo

Full Rebrand vs. Logo Redesign

At some point in our lives, we’ve all decided to change our look. Whether it’s choosing to finally upgrade from your dad’s sports coat, shaving facial hair, or finally deciding to move on from the ...

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Primitive Blog Featured Item

Why Growth Driven Design?

The growth-driven design process addresses many of the issues that come with traditional web design. Because you are working with a web design and development team on a monthly basis, they are much more able to know what your site needs in real time. You have the ability to test and analyze the performance of certain pages or CTAs and keep making measured adjustments to convert on a regular basis.

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